How We Work

With more than ten years of experience creating interactive projects, we’ve had plenty of time to perfect our development process. We’ve determined a project is only as strong as the planning that goes in to it. That’s why we’ve designed our “Success Starts with Strategy” development process to make sure your project reaches its maximum potential through effective information architecture.

Information architecture (IA) is the science of organizing Web sites and other interactive media to maximize results. With a focus on optimizing the project’s usability, our staff goes beyond basic content organization by creating an intuitive navigational structure and highly effective user interface design that is tailored to your target audience.

The cornerstone of the information architecture process is the master blueprint document we author. While the sales proposal and statement of work (SOW) talk about what you’re project will do, the blueprint details exactly what will go on behind the scenes to make that happen. The blueprint is developed through collaboration between your staff and our development team and serves as a reference throughout development. It includes your sitemap, design preferences, wire frames, process flows, Detailed Component Descriptions, milestones, component checklist, entity relationship diagram, and hosting / 3rd party configurations.

At the conclusion of the development process, not only will you have a great product, but you will also have this comprehensive blueprint document to use as a basis for future product expansion. We believe in doing things right the first time, and we know that proper planning is the only way to ensure that will happen. We appreciate the opportunity to prove to you that Success Starts with Strategy!